{"id":457,"date":"2025-08-21T09:55:21","date_gmt":"2025-08-21T07:55:21","guid":{"rendered":"https:\/\/www.evaliancecapital.fr\/preparer-cession-entreprise-etapes-cles\/"},"modified":"2025-08-29T10:40:09","modified_gmt":"2025-08-29T08:40:09","slug":"preparing-to-sell-your-business-the-key-steps-for-a-successful-transfer","status":"publish","type":"post","link":"https:\/\/www.evaliancecapital.fr\/en\/preparing-to-sell-your-business-the-key-steps-for-a-successful-transfer\/","title":{"rendered":"Preparing to sell your business\u00a0:\u00a0the key steps for a successful transfer"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756200923752{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

Selling your business<\/strong> is a major decision in an owner\u2019s life. Whether it\u2019s to retire, start a new project, or simply change direction, this step must be anticipated, structured, and secured<\/strong>. A well-prepared business sale<\/strong> helps maximize its value<\/strong> and ensures a smooth transition<\/strong>.<\/p>\n

In this article, discover the essential steps<\/strong> to effectively prepare for the sale or transfer of your company.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ top_padding_tablet=”30″ top_padding_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756200940806{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

1. Choosing the right time to sell<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

There is no universal \u201cperfect\u201d moment to sell a business. The right timing depends on your personal and professional goals :<\/p>\n

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    Retirement<\/p>\n<\/li>\n

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    New entrepreneurial investment<\/p>\n<\/li>\n

  • \n

    Need for a lifestyle change<\/p>\n<\/li>\n<\/ul>\n

    Set a realistic timeline<\/strong> and make sure you are mentally ready to take this step. The more the sale is anticipated<\/strong>, the better the negotiation conditions will be.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756200982902{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

    2. Anticipating personal and tax consequences<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

    The sale of a business directly impacts<\/strong> your personal wealth<\/strong>. It is therefore essential to :<\/p>\n

      \n
    • \n

      Consider selling or keeping assets linked to the company (real estate, vehicles, etc.)<\/p>\n<\/li>\n

    • \n

      Assess benefits in kind to reintegrate or not into your personal life<\/p>\n<\/li>\n

    • \n

      Anticipate the tax impact <\/strong>: donation, dismemberment, family holding company<\/p>\n<\/li>\n<\/ul>\n

      Work with<\/strong> a tax lawyer<\/strong> and an accountant<\/strong> to optimize the taxation of the sale.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201024327{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

      3. Assessing the value of the business<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

      A reliable business valuation<\/strong> relies on several complementary methods :<\/p>\n

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        Asset-based method :<\/strong> based on net assets (assets \u2013 liabilities)<\/p>\n<\/li>\n

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        Comparative method :<\/strong> benchmarking against similar companies<\/p>\n<\/li>\n

      • \n

        Income method :<\/strong> estimating the future ability to generate profit<\/p>\n<\/li>\n

      • \n

        Goodwill :<\/strong> valuing intangible elements (brand, customer base, reputation)<\/p>\n<\/li>\n<\/ul>\n

        Combine multiple approaches to obtain a credible valuation range<\/strong> that is both objective and defensible.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201063230{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

        4. Carrying out a full business audit<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

        An internal audit<\/strong> is essential to present a healthy and attractive business to potential buyers.<\/p>\n

        Key areas to analyze :<\/strong><\/p>\n

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          Production :<\/strong> capacity, tools, organization<\/p>\n<\/li>\n

        • \n

          Sales & marketing :<\/strong> strategy, client portfolio, distribution channels<\/p>\n<\/li>\n

        • \n

          Finance :<\/strong> profitability, debt, balance sheets<\/p>\n<\/li>\n

        • \n

          Taxation :<\/strong> compliance, audits, current regime<\/p>\n<\/li>\n

        • \n

          Administrative & IT systems :<\/strong> invoicing, software, security<\/p>\n<\/li>\n

        • \n

          Premises & equipment :<\/strong> owned or leased, investments required<\/p>\n<\/li>\n

        • \n

          Human resources :<\/strong> organization chart, social climate, contracts<\/p>\n<\/li>\n

        • \n

          Quality\/Safety\/Environment (QHSE) :<\/strong> regulatory compliance<\/p>\n<\/li>\n<\/ul>\n

          This global audit<\/strong> will serve as the foundation for creating a presentation file<\/strong> (or Information Memorandum).<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201104646{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

          5. Identifying buyers and marketing the sale offer<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

          Start by informing<\/strong> your employees (a legal obligation under certain conditions). They may themselves be potential buyers.<\/p>\n

          Then, use different channels :<\/p>\n

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          • \n

            Professional networks<\/p>\n<\/li>\n

          • \n

            Matching platforms (e.g., Fusacq, C\u00e9dants et Repreneurs d\u2019Affaires)<\/p>\n<\/li>\n

          • \n

            Specialized intermediaries (M&A firms, accountants, etc.)<\/p>\n<\/li>\n<\/ul>\n

            Prepare an attractive teaser<\/strong> (an anonymous sheet summarizing the company\u2019s strengths) and a complete Information Memorandum (Info Memo)<\/strong> for serious buyers, after signing a confidentiality agreement.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201166216{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

            6. Negotiating the sale of the business<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

            The time for negotiations has come. You must :<\/p>\n

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            • \n

              Anticipate objections<\/p>\n<\/li>\n

            • \n

              Justify your price (through valuation, business plan, financial projections)<\/p>\n<\/li>\n

            • \n

              Present a reassuring support plan<\/p>\n<\/li>\n<\/ul>\n

              Set a minimum price<\/strong> below which you will not sell, to keep room for negotiation.<\/p>\n

              Seller\u2019s credit :<\/strong>
              Very common, this mechanism consists of spreading part of the payment<\/strong> over several months or years. It makes the acquisition easier for the buyer while ensuring continuity for you.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201211456{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

              7. Signing the legal documents<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

              After an agreement :<\/p>\n

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                Signing a sale agreement (protocol)<\/strong><\/p>\n<\/li>\n

              • \n

                Drafting the transfer deed<\/strong><\/p>\n<\/li>\n

              • \n

                Tax filing, legal publication, registration with the trade registry<\/p>\n<\/li>\n<\/ul>\n

                Also consider the escrow agreement<\/strong>, which protects the seller from creditor claims.<\/p>\n

                Work with a specialized business transfer firm to secure the transaction.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201247615{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

                8. Supporting the buyer after the sale<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

                A transition period<\/strong> is highly recommended (3 to 12 months). It may include :<\/p>\n

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                • \n

                  Knowledge transfer<\/p>\n<\/li>\n

                • \n

                  Introduction to teams, partners, and clients<\/p>\n<\/li>\n

                • \n

                  Support during the start-up phase<\/p>\n<\/li>\n<\/ul>\n

                  Present this plan early in the negotiations to reassure buyers.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756201291952{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

                  9. Communicating effectively about the sale<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

                  Announcing the sale of the business is an integral part of the strategy. Inform :<\/p>\n

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                    Your employees<\/p>\n<\/li>\n

                  • \n

                    Your business partners<\/p>\n<\/li>\n

                  • \n

                    Your key clients<\/p>\n<\/li>\n<\/ul>\n

                    Communicate the news through :<\/p>\n

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                    • \n

                      Your website<\/p>\n<\/li>\n

                    • \n

                      Your social media<\/p>\n<\/li>\n

                    • \n

                      A press release, if needed<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ top_padding_tablet=”30″ top_padding_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”59″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

                      THE EVALIANCE CAPITAL APPROACH<\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

                      Successfully selling a business<\/strong> relies on careful preparation, fair valuation, an attractive presentation, and well-managed negotiations. It is as much a human process<\/strong> as a financial one.<\/p>\n

                      At Evaliance Capital<\/strong>, we support you at every step to maximize value<\/strong>, find the right buyer<\/strong>, and secure<\/strong> your transfer. Turn the sale of your company into a true success.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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