{"id":455,"date":"2025-08-21T10:45:24","date_gmt":"2025-08-21T08:45:24","guid":{"rendered":"https:\/\/www.evaliancecapital.fr\/methodes-criteres-et-conseils-pour-bien-evaluer-une-entreprise\/"},"modified":"2025-08-29T10:45:43","modified_gmt":"2025-08-29T08:45:43","slug":"methods-criteria-and-advice-for-properly-evaluating-a-company","status":"publish","type":"post","link":"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/","title":{"rendered":"Methods, criteria and advice for properly evaluating a company"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756453690633{margin-bottom: 0px !important;}” text_direction=”default”]\n

The valuation of a company<\/strong> is a key step in any sale, acquisition, merger, or fundraising process. Yet many owners overestimate or underestimate the real value of their business, due to a lack of rigorous method or market knowledge. So, how can a company\u2019s value be estimated ?<\/strong> What are the most common valuation methods <\/strong>? And how can this valuation be optimized in the context of a sale or transfer ?<\/p>\n

Here is a clear and structured overview to answer these essential questions.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ top_padding_tablet=”30″ top_padding_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756453724448{margin-bottom: 0px !important;}” text_direction=”default”]\n

The value of a company : between perception and reality<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

It is common to hear a business owner say : \u201cMy company is worth 3 times its revenue\u201d or \u201cIt\u2019s worth 5 times its net income.\u201d While these formulas can serve as rough indicators, they do not account for many key elements : financial structure, debt, cash, industry sector, growth potential, etc.<\/p>\n

It is therefore essential to distinguish between two notions :<\/p>\n

    \n
  • \n

    Theoretical value <\/strong>: based on the fundamentals of the business (assets, profitability, projections).<\/p>\n<\/li>\n

  • \n

    Market price <\/strong>: which depends on supply and demand at a given moment, in a specific context.<\/p>\n<\/li>\n<\/ul>\n

    This is why working with a business valuation expert<\/strong> provides an objective, credible, and defensible estimate.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756200461536{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

    The main methods of business valuation<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

    There is no single universal method to value a company, but several approaches<\/strong> that can be adapted depending on the company\u2019s profile, its sector, and the objective (sale, capital increase, LBO, etc.).<\/p>\n

    1. Asset-based methods<\/strong>
    These rely on the value of the assets recorded on the balance sheet, adjusted if necessary. Mainly used for companies with significant real estate or capital, they include :<\/p>\n

      \n
    • \n

      Net asset value<\/strong> (adjusted net assets)<\/p>\n<\/li>\n

    • \n

      Replacement value<\/strong> (cost of rebuilding the assets)<\/p>\n<\/li>\n<\/ul>\n

      2. Income-based methods<\/strong>
      These financial approaches focus on the company\u2019s ability to generate profits<\/strong> or future cash flows <\/strong>:<\/p>\n

        \n
      • \n

        Capitalization of net income<\/p>\n<\/li>\n

      • \n

        Discounted cash flows (DCF<\/strong>)<\/p>\n<\/li>\n

      • \n

        Multiples method : for example, applying a sector-adjusted multiple of EBITDA or EBIT.<\/p>\n<\/li>\n<\/ul>\n

        Example :<\/strong> a company valued at 4 to 5 times its EBITDA, depending on its potential, with net cash added and financial debt deducted.<\/p>\n

        3. Market-based methods<\/strong>
        These compare the company to other similar businesses recently sold or publicly listed. Often used in a tax context, or to validate a valuation range.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756200507344{margin-bottom: 0px\u00a0!important;}” text_direction=”default”]\n

        Key criteria to consider<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

        To choose the right valuation method, several elements<\/strong> must be analyzed <\/strong>:<\/p>\n

          \n
        • \n

          Company size<\/strong> (SME, small business, large group)<\/p>\n<\/li>\n

        • \n

          Industry sector<\/strong> (manufacturing, tech, services, etc.)<\/p>\n<\/li>\n

        • \n

          Geographic area<\/strong> and target market<\/p>\n<\/li>\n

        • \n

          Profitability and growth prospects<\/strong><\/p>\n<\/li>\n

        • \n

          Shareholding structure<\/strong> and financial debt<\/p>\n<\/li>\n

        • \n

          Purpose of the transaction<\/strong> (retirement, buyer, LBO, etc.)<\/p>\n<\/li>\n<\/ul>\n

          For example, in volatile or innovative sectors<\/strong>, a cash flow approach (DCF) is often preferred. Conversely, for a more traditional company with significant assets, an asset-based valuation remains relevant.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1756453697905{margin-bottom: 0px !important;}” text_direction=”default”]\n

          How to optimize your company\u2019s valuation before a sale ?<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text css=”” text_direction=”default”]\n

          While a company\u2019s value depends on many external factors, it is possible to optimize its perception<\/strong> with buyers or investors. Here are a few concrete levers <\/strong>:<\/p>\n

          1. Clarify the shareholding structure<\/strong>
          The fewer shareholders there are, the faster decisions can be made. Concentrating ownership in a small, stable group sends a reassuring signal and strengthens negotiation power.<\/p>\n

          2. Create a holding company<\/strong>
          Useful for owners who want to reinvest in another activity after the sale. It allows the deferral of capital gains tax<\/strong> and helps structure future entrepreneurial projects (LBO, external growth, etc.).<\/p>\n

          3. Formalize a shareholders\u2019 agreement<\/strong>
          It helps unify<\/strong> the voice of the partners<\/strong> in front of buyers and present a united front during negotiations.<\/p>\n

          4. Separate non-strategic assets<\/strong>
          Removing peripheral activities<\/strong> or real estate<\/strong> from the company refocuses the valuation on operations. For instance, transferring a property into an independent real estate company (SCI) can optimize the transaction tax-wise.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ top_padding_tablet=”30″ top_padding_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”59″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

          THE EVALIANCE CAPITAL APPROACH<\/strong>
          <\/span><\/h3>\n

          HOW TO ESTIMATE THE REAL VALUE OF A COMPANY ?<\/em><\/h3>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

          The business valuation<\/strong> process is a technical<\/strong> exercise that requires :<\/p>\n

            \n
          • \n

            A deep understanding<\/strong> of the business,<\/p>\n<\/li>\n

          • \n

            A methodology<\/strong> adapted to the objectives,<\/p>\n<\/li>\n

          • \n

            An analysis of past and future performance<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

            It is strongly recommended<\/strong> to cross-check several methods, as done by tax authorities or specialized valuation firms. The fair price always lies between the seller\u2019s expectations and the buyer\u2019s ability to finance and profit from the deal.<\/p>\n

            Need help to value your company <\/strong>? Call on an expert such as Evaliance Capital<\/strong> to obtain a reliable, optimized, and defensible valuation in front of your counterparts.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

            [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":1,"featured_media":676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-455","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-preparation-for-sale-and-acquisition"},"yoast_head":"\nEvaluating a business | Methods, criteria and practical advice<\/title>\n<meta name=\"description\" content=\"Learn how to properly value a business using asset, comparative, and profitability methods. Tips for a reliable valuation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluating a business | Methods, criteria and practical advice\" \/>\n<meta property=\"og:description\" content=\"Learn how to properly value a business using asset, comparative, and profitability methods. Tips for a reliable valuation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Evaliance Capital\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T08:45:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T08:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.evaliancecapital.fr\/wp-content\/uploads\/2025\/08\/photo-m_thodes-crit_res-et-conseils-pour-bien-_valuer-une-entreprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"1091\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"evaliancecapital@185.30.92.142\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"evaliancecapital@185.30.92.142\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/\",\"url\":\"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/\",\"name\":\"Evaluating a business | Methods, criteria and practical advice\",\"isPartOf\":{\"@id\":\"https:\/\/www.evaliancecapital.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evaliancecapital.fr\/en\/methods-criteria-and-advice-for-properly-evaluating-a-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evaliancecapital.fr\/wp-content\/uploads\/2025\/08\/photo-m_thodes-crit_res-et-conseils-pour-bien-_valuer-une-entreprise.jpg\",\"datePublished\":\"2025-08-21T08:45:24+00:00\",\"dateModified\":\"2025-08-29T08:45:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.evaliancecapital.fr\/en\/#\/schema\/person\/711ad94de24f65c55e8fa561794967f7\"},\"description\":\"Learn how to properly value a business using asset, comparative, and profitability methods. 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